What's the Goal?

Creating and/or delivering engagingly effective instructional programs is hard work.

It might look easy to you but that's because really competent people make it look easy… not intentionally, it's just a byproduct of perfection.

I began my career as a computer programmer. I studied and worked hard to be good at my profession. Eventually that led me into the ranks of Systems & Programming management. I thoroughly enjoyed that, and again I studied hard to learn how to become a good manager, leader, and mentor.

I'll never forget the day my manager walked in and told me the executive team has decided that, "Since you're a manager now, you should be able to manage anything, and they've put you in charge of Training & Development." I should mention that my manager was a schmuck and was not on the executive team.

I was now in charge of a new department that did not previously exist in the division. In the new role, I still reported to the same guy, but my new assignment promoted me to his grade level. He didn't get it… he didn't understand why this new position got the same pay grade as his. Since it reported to him, he didn't understand why he wasn't also promoted. Did I mention, he was a schmuck?


Being good at one thing doesn't make you good at another.


Some years ago, I came across a 4-quadrant model that I thought was interesting. It's a psychological model of becoming competent.


When I was placed into this new role I recognized that being good at one thing doesn't make you good at another. That’s when I became an active learner in the subject area of Training and Development. Maybe that's what they saw in me, my conscious incompetence, and why I was given the opportunity.

Learning something new is a career opportunity.

I hope you recognize that. If you don't know how to do your job, then please get on the learning path or go away and find someplace that better suits your attitude toward learning and development of yourself and of others.

My purpose in writing this is to add a bit of job clarity for those of you who might not have a background in instructional design or delivery but, none the less, have the responsibility of creating, or contributing to, the creation and delivery of instructional courses. Like me, because you have subject matter knowledge, others have assumed that you know how to teach.

If you're wondering why I write this…

Yes, I've recently had close encounters with the Unconscious Incompetents who walk among us. My advice if you are one of them is to decide on your goal and if you choose to stay in this field, read about Learning Objectives. Always start with the Goal!

Strategic Planning: Anticipating and Dealing with the Unknown

Strategic Planning: Anticipating and Dealing with the Unknown

Strategic Planning: Thinking Critically About the Future

Strategic Planning: Thinking Critically About the Future